Hanging Out at a Hockey Game

Saturday night marked a "field trip" with my Advertising Campaigns class. It was the season opener for the Lubbock Cotton Kings, our client for the campaigns class. It was the season opener, against the Odessa Jackalopes.

In addition to the class members (not pictured here), fellow advertising professor Harsha Gangadharbatla (holding beer), doctoral student Wendy Maxian (also not pictured), and 67% of my children attended the game. Here daughter Chloe attempts to mask her disgust as Harsha shamelessly displays his "horns" in Raiderland.

The Cotton Kings choked up a 3-0 lead but won in overtime.

Hopefully the class learned a lot about hockey crowds! I, for one, was amazed at how many in the crowd had invested in a replica sweater (i.e., jersey) for a minor league team.