Consider Reading My New Blog
But I have a far more interesting blog -- think Serial without dead people -- at How Two Universities Invented Scandals and Assassinated a Character.
In July 2005, [husband and co-producer] Neal [Campbell] heard Adam Curry being interviewed on NPR. Adam was talking about podcasting. I didn’t have a TV in my house growing up so I didn’t know Adam Curry from MTV and when Neal started telling me Adam said this and Adam said that, I thought he had joined a cult. Then Neal played an episode of The Dawn and Drew Show for me and I fell in love with the concept of podcasting. Dawn and Drew, a young couple who live in a farm house in rural Wisconsin were doing a show from their house and building a worldwide audience. Adam Curry was doing a show from his house and building the business of podcasting. We wanted in and when Dawn and Drew announced Drew was quitting his day job so they could do the show full time, we decided that’s what we wanted to do.
The High Life delivery man is the arbiter of down-to-earth beer drinking. He's angry, confused, joyous and charismatic all at once. In the baseball skybox, amid cheese-nibbling elites who aren't even watching the game, he is transcendentally appalled.In addition to being a funny commercial and a nice piece of storytelling, this ad is the brand. High Life is a lower-priced beer, and there is no benefit in shying away from it. Instead, this ad and the broader campaign embrace the everyman theme of an economical brew.
CAROLYN BIVENS is the commissioner of the Ladies Professional Golf Association (LPGA) and the first female commissioner in the organization's history. Bivens previously served as president and chief operating officer of Initiative Media North America, the largest media services agency in the United States and part of the Interpublic Group of Companies. Bivens also has held key positions at USA Today and Xerox. In 2002, Electronic Media magazine named her one of the most powerful women in television. Source: LPGA.com.1) What is the most important issue facing professional women's athletics today?
Equity and parity are two very important issues affecting future growth and success opportunities for women's sports. Whether it is playing the same courses (fields, stadiums, etc.) or the level of prize money and sponsorship dollars, women athletes and leagues must close the gaps with their male counterparts. We are making progress, but there is still a lot of work to be done.2) What unique challenges do you face marketing international stars to a largely American audience?
The LPGA has an international membership, which we celebrate, and week-in and week-out the leaderboard is lit up with players from the United States and around the world. We must continue to build player profiles and awareness levels to help introduce the U.S. viewing audience to the great talent and personalities of the LPGA -- no matter where in the world they are from. World-class talent, engaging personalities and increased media exposure will help reach the U.S. audience. A consistent TV platform, which we are working very hard on for 2010 and beyond, would help immensely with these efforts.3) How much will Annika Sorenstam be missed?
Annika is one of the greatest golfers in history, one of the greatest athletes in history, and one of the greatest role models in our sport. She continues to set the bar for excellence in all statistical categories, and yet to judge Annika only by her on course performance, is to miss the essence of a woman who is the ultimate role model. She's set an incredible standard for the talented young contingent of players who are following in her footsteps on and off the course. While we'll miss her in our tournaments and on our leaderboards, we will look forward to her continued contributions to the game – as a Global Ambassadors in support of the International Golf Federation’s bid to reinstate golf as an Olympic sport, a USGA ambassador, a host of a junior golf tournament as well as her many other business endeavors. As Annika begins an exciting new chapter in her life and in her career, we're also eager to enter a new chapter with Annika, who will always remain one of the LPGA's and one of our game's greatest ambassadors.4) Is the LPGA involved in marketing through social networking sites?
We recognize the importance of reaching today’s youth and our global fanbase via social networking sites, and continue to explore opportunities for us in this emerging arena. We recently have established Facebook, Twitter and YouTube sites.5) I'm the father of four young girls? Any tips for getting them interested in golf?
Golf is a sport that can be enjoyed by people of all ages. It also is a wonderful family sport whether one plays or just watches. With four young girls, I recommend you bring them to an LPGA event where you can enjoy hours of family fun in the outdoors watching the best players in the world compete. Also, introducing them to the game via a junior clinic – at an LPGA Tour site or in your hometown -- can be lots of fun as they may make new friends while learning a new sport. I’d also suggest you reach out to your local LPGA Teaching and Club Professional who could perhaps create a family learning session where the whole family can participate together. It’s a sport of a lifetime, and although I didn’t pick up the sport until I was in my 20s I am so glad I did, for the benefits of health, friendships and business are worth it!Links:
It’s this thing where people can spend a few extra moments to make a human connection instead of an “off the shelf” connection.That genuine human connection may be the most basic human emotion. Make those connections in a meaningful, genuine way, and 2009 will be a better year for your brand.
Labels: social networking
Numbers like those start to make a strong case for broader use of customer-relationship management among package-goods players who've questioned its applicability because of the high cost per consumer.This means that even the narrowest of traditional markets are likely to fail. This small yet diverse bit is tricky.