Friday, October 10, 2008

Angelini in Newsweek: Startling Political Ads

My co-author on a study of negative political ads was featured in an online Newsweek segment today. Read the comments of James Angelini, Ph.D., online, in a piece titled, Expertinent: The Biology of Negative Advertising.

The original research was published in the Journal of Advertising titled, Psychophysiological and memory effects of negative political ads: Aversive, arousing and well remembered, and a PDF of the research can be retrieved for research purposes here.

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