Headed to California to Talk Advertising

I'm headed to the annual meeting of the American Academy of Advertising in San Mateo, California today.

There, members of the Texas Tech team will present research on:

Straight Eye for the Queer Ad: Stop, Look, and Dislike
James Angelini, University of Delaware
Samuel Bradley, Texas Tech University

Love is in the Heart: Physiological Responding to Preferred Brands
Wendy Maxian, Texas Tech University
Nikki Siegrist, Texas Tech University
Wes Wise, Texas Tech University
Jessica Freeman, Texas Tech University
Kayla Altman, Texas Tech University
Samuel Bradley, Texas Tech University

Physiological Responses as a Measure of Effectiveness of Brand Placements in Video Games
Harsha Gangadharbatla, Texas Tech University
Samuel Bradley, Texas Tech University
Wes Wise, Texas Tech University
Brandon Nutting, Texas Tech University
Kelli Brown, Texas Tech University
Wendy Maxian, Texas Tech University
Nikki Siegrist, Texas Tech University
Lakshmi Tirumala, Texas Tech University

Gender, Arousal, and Presence as Predictors of Recall of Brands Placed in Videogames
Harsha Gangadharbatla, Texas Tech University

Hope to see you there!