Headed to California to Talk Advertising

I'm headed to the annual meeting of the American Academy of Advertising in San Mateo, California today.

There, members of the Texas Tech team will present research on:

Straight Eye for the Queer Ad: Stop, Look, and Dislike
James Angelini, University of Delaware
Samuel Bradley, Texas Tech University

Love is in the Heart: Physiological Responding to Preferred Brands
Wendy Maxian, Texas Tech University
Nikki Siegrist, Texas Tech University
Wes Wise, Texas Tech University
Jessica Freeman, Texas Tech University
Kayla Altman, Texas Tech University
Samuel Bradley, Texas Tech University

Physiological Responses as a Measure of Effectiveness of Brand Placements in Video Games
Harsha Gangadharbatla, Texas Tech University
Samuel Bradley, Texas Tech University
Wes Wise, Texas Tech University
Brandon Nutting, Texas Tech University
Kelli Brown, Texas Tech University
Wendy Maxian, Texas Tech University
Nikki Siegrist, Texas Tech University
Lakshmi Tirumala, Texas Tech University

Gender, Arousal, and Presence as Predictors of Recall of Brands Placed in Videogames
Harsha Gangadharbatla, Texas Tech University

Hope to see you there!

Pictures: So Much More Than 1,000 Words

In my home office, I have a bunch of the clear plastic storage containers.

For whatever reason, this picture fell against the edge of one of the containers.

So I've been seeing it for several weeks.

As photographs go, it is pretty bad. I took an inexpensive disposable camera to San Diego that May 2003 weekend for the annual meeting of the International Communication Association.

Nonetheless, this was the view from the hotel room I shared with Byungho Park, now an assistant professor at the National University of Singapore. The great view made it a great room, and we hung out there at night.

Of course, I did not know about San Diego's "may grey." So other than a blazer, I did not even pack a jacket.

The point is that this photograph triggers so many memories. Although that conference is now more that four years ago, this photograph triggers memories of fish tacos, my friend Nancy's craziness, our jaunt to La Jolla.

Unfortunately, the photo also reminds me that my grandmother died just as I was leaving for the conference.

If I were to describe all of those memories, the resulting text would span far more than 1,000 words. That's the power of photography and human visual memory.

I'm grateful that my father inspired my love for photography at a very young age.

Time to Work: ICA Adventure Complete

While at the International Communication Association in San Francisco, we made an outing to a Giants game at AT&T Park. Barry Bonds was 0-for-4.

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Time to start anew after a refreshing conference in San Francisco.

The Texas Tech contingent represented our new college of mass communications well in my estimation.

More importantly, interactions with colleagues recharged my batteries to write the many papers that need written.

I am excited about research and my lab, and that makes the nightmare flight worth it.

It was especially fun to mix my Indiana past with my current lab members.

San Francisco on My Mind

We leave Thursday for the International Communication Association conference in San Francisco. It is difficult to think of anything else.

Tech, Professionals Enjoy Advertising Conference

Texas Tech doctoral student Wendy Maxian presents our "Lovemarks" paper on April 13 at the American Academy of Advertising annual meeting in Burlington, Vermont.

Wendy did an excellent job, and Tech had a strong showing at AAA.
Here (from left) Wendy Maxian (Tech), Marcie Mutters, Tim Laubacher (both of Buchanan & associates) and I have fun at the Vermont Teddy Bear Factory.

Here I am with my master's advisor, Bob Meeds, of Kansas State University.

Outside the Sheraton as we frantically head out of town trying to dodge the Noreaster snow storm set to arrive 15 minutes after our flight time.