If You're in Vermont, Stop By, See Research

Texas Tech University
College of Mass Communications
Accepted Presentations
American Academy of Advertising
Annual Meeting
Burlington, Vermont

April 12-15, 2007

Bradley, S. D. (2007, April). The roles and misdeeds of peer review in advertising. Special topics session to be conducted at the meeting of the American Academy of Advertising, Burlington, VT.

Bradley, S. D., Maxian, W., Laubacher, T. C., & Baker, M. (2007, April). In search of Lovemarks: The semantic structure of brands. Paper to be presented at the meeting of the American Academy of Advertising, Burlington, VT.

Callison, C., & Mohammed-Basin, S. (2007, April). Hey ya-shake it like a Polaroid picture: Product mention in popular music genres. Paper to be presented at the meeting of the American Academy of Advertising, Burlington, VT.

Daugherty, T., Gangadharbatla, H., Kim, Y. J., & Logan, K. (2007, April). Assessing the value of product placement from the consumer’s perspective. Paper to be presented at the meeting of the American Academy of Advertising, Burlington, VT.

Gangadharbatla, H. (2007, April). Active versus passive gamers: A comparison Of recall, attitudes and purchase intentions of brands placed in video games. Paper to be presented at the meeting of the American Academy of Advertising, Burlington, VT.

Gangadharbatla, H., & Smith, J. (2007, April). eWOM: The effect of individual level factors on viral consumers' email pass along behavior. Paper to be presented at the meeting of the American Academy of Advertising, Burlington, VT.

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To give credit where credit is due, I borrowed this idea from colleague Robert F. Potter, Ph.D., in the department of telecommunications at Indiana University.