Friday, February 09, 2007

Hispanic Buying Power Impressive

Today Felipe Korzenny presented a lecture on Hispanic marketing at the College of Mass Communications. Korzenny is a great speaker, and I learned a lot.

By 2010, the economic impact of U.S. Hispanics is estimated to be well over $1 trillion, or approximately 10% of the entire U.S. economy.

To put this in context, the buying power of Hispanics in this country would, if separated, become one of the 10 largest economies in the world.

America has a larger Hispanic economy than any other country but Mexico.

It never ceases to amaze how we compartmentalize information. The burgeoning buying power and workforce should be the story, not illegal immigrants trying to get something for nothing. Hispanics appear to be driving this economy, not dragging it down.

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