Brand Emotion Paper Heads for Vermont

I am happy to say that my "pet" paper has been accepted for presentation at the annual conference of the American Academy of Advertising.

This paper deals with how people respond emotionally to brands (see a discussion about part of the paper here).

If you happen to be in Burlington, Vt., in April, be on the lookout for:

Bradley, S. D., Maxian, W., Laubacher, T. C., and Baker, M. (2007, April). In search of Lovemarks: The semantic structure of brands.