Congratulations to Kristen Coffaro

Today started off on a positive note. Ohio State University student Kristen Coffaro successfully defended her senior honors thesis, "Effects of Interactive Versus Non-Interactive Communication."

Kristen did an excellent job in the defense, and I am very proud of her performance.

The study used physiological and memory measures, and as one would hope, Kristen found better recognition, recall, and attention for interactive ads.

The defense was my last official duty as a faculty member at OSU. I miss the place this week with the big game with that team up north. That campus will be crazy by tomorrow, and Mirror Lake will be full on Friday night.

Go Bucks!