Tuesday, December 04, 2007

Intersection: Media, Hispanics, Diabetes

From "DDB Begins McSkillet Campaign" on Adweek.com:

NEW YORK Jack cheeses, red and green peppers, onions and salsa are now on McDonald's morning menu. Looking to grow its already dominant presence in the profitable breakfast category, McDonald's unveiled the McSkillet Burrito.

The product, priced at $2.49, launches nationwide today [November 27, 2007]. Three TV spots begin airing tonight. The spots play up the McSkillet Burrito's savory ingredients as well as the portability benefit of burritos.

Spanish-language ads will also air. "Tortilla-based products have a particular appeal for our Hispanic customers and they are very important to [our business]," said [CMO Bill] Lamar.

Lovely. A quick check of the nutrition facts show that one sausage McSkillet Burrito has 610 calories and 36 grams of fat. That equals 59% of your recommended daily fat intake and 69% of your recommended daily saturated fat intake (14 grams). Also -- just for fun -- 137% of your recommended daily cholesterol.

And we wonder why people are beginning to call obesity and diabetes a health epidemic.

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Blogger Joy said...

Now that I live in Mexico, I'm a little ashamed of my once-frequent Taco Bell habit. I had no idea it was so gross until I moved here and had the real (and healthier) thing.

12:58 PM  

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