Review: Socially Awkward Viral Pizza Ad

Why do people enjoy socially awkward events?

I spend a good portion of my life in an attempt to avoid these types of situations, and yet others flock to them in a mediated context. Why?

This Pizza Hut offering would have to be viewed as a success, as it currently has more than 142,000 views on YouTube and cost approximately $25,000 to produce (Advertising Age).

So congratulations to Pizza Hut for making me very uncomfortable for about three minutes. You've done a pretty good job of attaching negative affect to your brand.

That's what you were going for, right?