David Ogilvy Was a Genius
Duh, right. I know. I'm a few decades behind the curve on this one.
But I'm having my advertising campaigns class read Confessions of an Advertising Man this semester. So I'm re-reading it, too.
And it's amazing how spot on the book is so many years later.
In advertising, we're in the business of selling. Never forget that. Most do. Ogilvy never did.
In other news, I have been eaten alive by the To-Do list.
But I'm having my advertising campaigns class read Confessions of an Advertising Man this semester. So I'm re-reading it, too.
And it's amazing how spot on the book is so many years later.
In advertising, we're in the business of selling. Never forget that. Most do. Ogilvy never did.
In other news, I have been eaten alive by the To-Do list.
Labels: advertising
posted by Samuel D. Bradley at 9:14 PM
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2 Comments:
What do you think a "To-Don't" list would look like?
That'd be interesting.
To-Don't
1. Lose mind
2. Forget to eat
3. Care about the Yankees
I like the chapter on what's wrong with advertising. Good insights there.
H.
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