Tuesday, January 29, 2008

David Ogilvy Was a Genius

Duh, right. I know. I'm a few decades behind the curve on this one.

But I'm having my advertising campaigns class read Confessions of an Advertising Man this semester. So I'm re-reading it, too.

And it's amazing how spot on the book is so many years later.

In advertising, we're in the business of selling. Never forget that. Most do. Ogilvy never did.

In other news, I have been eaten alive by the To-Do list.



Blogger Tim Laubacher said...

What do you think a "To-Don't" list would look like?

That'd be interesting.


1. Lose mind
2. Forget to eat
3. Care about the Yankees

8:23 AM  
Anonymous Anonymous said...

I like the chapter on what's wrong with advertising. Good insights there.


12:24 PM  

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