Thursday, June 14, 2007

Branded: Love and Hate in West Texas

We continue our work into the cognitive processing of brands in the communication and cognition lab. We're just beginning to analyze the data, but in the interim, I thought that I would bring you the most and least loved brands on the South Plains.

Most Loved Brands
1. Disney
2. Google
3. Starbucks
4. Dr Pepper
5. Target (go figure)

Least Loved Brands
28. McDonald's
29. Citibank
30. Abercrombie & Fitch
31. Camel (cigarettes)
32. Marlboro

Most Arousing (Exciting) Brands
1. 20th Century Fox
2. BMW
3. Bacardi
4. Smirnoff
5. Nike

Least Arousing (Exciting) Brands
28. Dell
29. Microsoft
30. Gap
31. Citibank
32. Maxwell House

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Anonymous Anonymous said...

I wonder why McDonald's is one of the least loved brands.


And 20th Century Fox is arousing. I wonder how the anticipation of a movie when the 20th Century Fox logo is shown leads to an identification with excitement.

9:31 PM  

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