Friday, January 19, 2007

Redenbacher Resurrection Ads Disturbing

I was watching television with the wife last night, when I was suddenly driven into a week of nightmares by the ghoulish Silly Putty-esque remake of poor Orville Redenbacher. The ad (by creative guru firm Crispin) is creepy and unrealistic.

Here's what Ken Wheaton had to say on

"When Crispin first won the account, I joked privately that they'd dig Orville Redenbacher from the grave. Well, that seems to be exactly what the agency did, presenting an unsuspecting audience with an iPod-wearing, dead-eyed zombie.

"Firstly, the Orville zombie sounds nothing like the original. More important, it is visually jarring ... my emotions ranged from "this is amateurish-looking crap" to "holy jeebum crow, this scares the hell out of me" -- especially near the end, when the Orville zombie's shoulder start hitching and it looks as if he's about to hack up a hairball."

I saw Mr. Redenbacher in person once at some sort of chili cookoff in Phoenix. Poor ol' Indiana guy never could have seen this one coming.

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Anonymous Anonymous said...

I've seen it, too, and at first I thought it was some sort of joke. Unfortunately, it wasn't and O.R. will probably suffer irreparable brand damage.

That ad was just creepy, plain and simple.

7:54 AM  

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