Red Lobster Placement Almost Clever
I don't mind product placement when it's clever. Tonight I am torn.
Throughout tonight's episode of The New Adventures of Old Christine, there was a running Red Lobster theme. Throughout the episode, Julia Louis-Dreyfus craved their seafood.
Interestingly, the product placement was not entirely flattering. Old Christine kept trying to scam a free birthday cake, and there were no blatant Red Lobster logos. One might even have wondered whether it was a product placement.
Going into the final break, Matthew (Hamish Linklater) offers to buy Christine a "whole bucket of fish."
Fade to black.
Fade to ... Red Lobster commercial.
Almost really clever. But also kind of cheap.
Throughout tonight's episode of The New Adventures of Old Christine, there was a running Red Lobster theme. Throughout the episode, Julia Louis-Dreyfus craved their seafood.
Interestingly, the product placement was not entirely flattering. Old Christine kept trying to scam a free birthday cake, and there were no blatant Red Lobster logos. One might even have wondered whether it was a product placement.
Going into the final break, Matthew (Hamish Linklater) offers to buy Christine a "whole bucket of fish."
Fade to black.
Fade to ... Red Lobster commercial.
Almost really clever. But also kind of cheap.
Labels: advertising, brand, product placement, television
posted by Samuel D. Bradley at 9:22 PM
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3 Comments:
Almost clever but in a crappy show!
Admittedly, I have pretty low-class taste, but I quite like the show.
Saw this last night. It was so obvious to me from the first time she said Red Lobster. This is the new wave of the future. It's war between the commercial clickers and the advertisers. Get ready to see alot more of this. (I don't really like it)
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