Brand Adjustment

When you move somewhere new, you have to find a new barber, a new dentist, and a new doctor. In addition, all of the grocery stores and car dealers have funny names. That is true here in Lubbock, of course.

In addition, access to national brands varies. In the vein, I have both delight and sadness in West Texas. In the happy category, the vending machine in my building has Diet Dr Pepper! Score! However, Chipotle has not yet come to the Hub City. Ugh. Just as I had developed a lunch preference for Chipotle, too.

It's trivial, really, but my ongoing brand ponderings cause me to pause and think about why it feels as if I have found an old friend and lost a rather new one.