Media Critic: No Such Thing as Blogger

Here's an excerpt from an interesting opinion about Weblogs from Advertising Age. This is related to -- and yet unique -- to my own observations.

A BLOGGER IS JUST A WRITER WITH A COOLER NAME
Why Blogging vs. Traditional Media Has Been Oversold
By Simon Dumenco
I’ve been thinking of what I am -- about what any media person in the digital age is -- since having coffee last week with a 30-something newspaper editor who bemoaned the fact that newspapers keep on setting up blogs as these separate, exotic add-ons to their Web sites, instead of integrating blogging into their usual newsgathering operations. There’s simply no good reason to segregate the functions, he insisted.

And it occurred to me that there is no such thing as blogging. There is no such thing as a blogger. Blogging is just writing -- writing using a particularly efficient type of publishing technology. Even though I tend to first use Microsoft Word on the way to being published, I am not, say, a Worder or Wordder.

It’s just software, people! The underlying creative/media function remains exactly the same.

See the entire posting at: adage.com.