Lab Moves Closer to Data Collection

This continues to be an exciting quarter in the Communication & Cognition lab. The final few pieces to the lab continue to trickle in, and we are moving closer to data collection.

Several talented students already are working in the lab. Their data collection will coincide with mine, and this is exactly the type of lab environment that I hope to foster here.

Toward the end of this quarter, we will collect data on memory for television, brand attitudes, physiological responses to interactive ads, and physiological responses to censored images.

All of that fun must wait, however, for the project of the day, which is to clean my office. There's no escaping the tedium.