The Art and Science of Communication

Communication consists of equal parts art and science. I spend much time examining the science side. We can tell you what structural features to use to make your message more effective, but we cannot yet write a computer program to write that message for you.

This is one of the many things that makes communication wonderful. As a former reporter, I can tell you that the writing part is an art. As someone who occasionally teaches writing at the collegiate level, I can assure you that it is an art (and that some people are colorblind).

Along these lines, here is an interesting posting on Ad Age's Small agency Weblog about the time required for an idea to ferment.