World Not in Need of 6-Blade Razor

Seriously, people, when is the razor arms race going to end?

CINCINNATI (AdAge.com) -- The extra-large launch of Gillette's six-bladed Fusion shaving system will kick off, fittingly, with advertising on Super Bowl XL, according to a retail executive briefed on the plans.

A Super Bowl introduction for Fusion has been subject of much speculation given timing of the estimated $200 million launch, which will have products hitting stores just in time for the big game Feb. 5. But Gillette executives have been mum on details of the critical Fusion launch, including when ads would break.